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Women's Calendar:
Scheduled Events for Tuesday, June 19, 2012
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Loyalty Beyond Reason: Using 'Social Good Platforms' to Differentiate
Sponsored by Association for Strategic Planning
- Click here to see any other events from this sponsor.
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Tuesday, June 19, 2012
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San Francisco, CA -
Do your employees defend your
company when something goes wrong?
Will consumers forgive your
company's mistakes? Would people who
work with your company challenge you
to improve - and talk about it when
you do?
These are questions you should
consider along the journey to a
"Lovemark," Saatchi's term for a
brand that inspires loyalty beyond
reason. We know that becoming one is
no easy journey, and this
interactive session - using
facilitated breakout groups and real
world examples - will show attendees
how a strong Social Good Platform
can be the most effective way to
create this kind of brand loyalty.
COST:
Advance registration: $25 members,
affiliates, $35 non-members, $15
students with student ID. At door:
$35 members, affiliates, $45 non-
members, $20 students with student
ID.
MORE INFO:
aspnorcal@strategyplus.org
408-266-9658
Event Topic & Category:
Business,
Event
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